Google is overhauling the YouTube search experience with the introduction of new artificial intelligence tools, including a feature titled “Ask YouTube”.
According to TechCrunch, the feature allows users to submit more detailed search queries, including requests for parenting advice videos or recommendations for game reviews before bedtime.
The company stated that users would also be able to ask follow-up questions in order to refine search results further.
YouTube will gather Shorts and long-form videos before generating a combined response for users.
The feature is currently available to Premium subscribers in the United States using desktop devices through YouTube’s experimental tools programme.
The company also announced the addition of Gemini Omni, Google’s latest AI video model, to YouTube Shorts Remix and the YouTube Create application.
In a press statement, YouTube said the new model would improve storytelling by understanding user intent more accurately while handling complex video and audio adjustments in the background.
Technology firms including Meta and OpenAI have previously received mixed responses over the growing use of AI-generated content in short-form videos.
OpenAI earlier discontinued its social platform Sora, which allowed users to publish and share AI-generated clips.
YouTube is also extending its likeness-detection system to creators aged 18 and above in an effort to counter deepfake misuse in AI-generated videos.
Creators who believe they have been misrepresented in AI content may request the removal of such videos, though the wider effectiveness of the tool has yet to be established.
