The 10th China International Copyright Expo (CICE) and the 2025 International Copyright Forum, hosted by the National Copyright Administration of China (NCAC) and the World Intellectual Property Organization, opened on Thursday in east China’s Qingdao City, Shandong Province.
In recent years, China has focused on advancing the digitalization and intellectualization of copyright-related work, comprehensively enhancing the creation, utilization, protection, management and service of copyright. Efforts have been made to deepen the integration of copyright elements with emerging fields and technologies such as artificial intelligence and big data, as well as with cultural formats, driving new strides in the high-quality development of the copyright industry.
For the first time, the “Local Copyright Success Stories” initiative selected 10 exemplary cases, vividly illustrating the dynamic growth of China’s copyright sector. These stories not only highlight the unique value of copyright in incentivizing innovation, promoting development and enriching culture but also provide narrative support for the formulation of international rules.
The event also highlighted that globally acclaimed works, such as the Chinese AAA video game “Black Myth: Wukong,” the animated film “Ne Zha 2,” and the trendy IP Labubu, reflect the increasing international recognition of Chinese creative and innovative products, which fully demonstrates the flourishing landscape of China’s cultural and creative industries.
As the most influential copyright industry event in the country, it serves as a vital platform for international copyright trade and exchange, facilitating the application of copyright achievements worldwide.


