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By: Hassan Abbasi and Muhammad Umair Muazzam We all experience the sentence “Consumer is the real king” in the field of marketing. So, obviously then the behavior of the king will also matter for the marketers. Collectively the word consumer behavior can be impacted by multiple inputs and outputs in the marketing. These multiple things also include the Real time promotions. Before writing about the impact of real time promotions on consumer behavior, surely you need to know about the real time promotion and consumer behavior. What really consumer behavior means in a simple sentence is “The study of individuals…

Maarij Farooq | Updated 19th March 2021 Poverty is a global issue, which many tried to resolve but failed. Be it Europe or America, no country has succeeded in eradicating poverty. When we listen to eradication of poverty, it seems to be a quip. However, in modern times, China has achieved this unbelievable feat. Yes, you read it right; China has fully taken over poverty, that too within the last 10 years. China invested nearly 1.1 trillion yuan around $246 billion of fiscal funds into poverty alleviation and adopted targeted alleviation strategy, striving to eradicate poverty through development. If…